Anyone working in real estate must understand how professional photography and video tours can impact a property’s sale / renting. These tools are crucial for helping prospective buyers picture their lives in a particular home, which ultimately leads to a speedier sale / lease at a higher price.
The National Association of Realtors reports that homes sold for a median $3,400 more than homes with amateur images when they were listed. Furthermore, a Real Estate Staging Association survey discovered that homes with professional images sold for 6–17% more than homes without them (source: National Association of Realtors, 2017, Real Estate Staging Association, 2019).
Professional photographers frequently photograph homes from a number of perspectives to aid potential buyers in better understanding the layout, flow, and overall feel of the property. For example, they might take pictures of the house from several perspectives, such the street, the front door, and the garden. This provides prospective buyers with a sense of the landscaping’s style and the home’s curb appeal.
Professional photographers will also take pictures of a site at different times of the day to show how the natural light varies throughout the day. They might take pictures of a property in the morning, afternoon, and evening to show how the natural light changes and how the property looks in various lighting situations.
In conclusion, professional photos and video tours are necessary for every real estate listing. In addition to helping a home stand out both online and in person, they have a direct impact on the sale price and time spent on the market. It’s critical for you as a real estate professional to invest in high-quality media that presents your listings in the best possible light in order to attract more buyers and sell / rent them quicker at a higher price point, according to studies and data from the National Association of Realtors and Real Estate Staging Association.